On Target Earners
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We build and run your sales team

For coaches, creators, and online business owners

For brands and businesses that have a skill or service but are struggling to scale. We build your offer and your sales team, run it on the OTE system, and take a share of what we bring in.

Book a call See the CRM

Where you're losing revenue.

We fix your bottlenecks

No offer built to scale

You've got the skill, but there is nothing structured to sell, or one product at one fixed price that most buyers can't get into.

Leads die in the DMs

Hundreds of people comment, follow and message. Nobody replies fast enough, and by day three they've moved on and your leads are gone. Or you're targeting the wrong audience to buy your product.

You're the only closer, or the only manager

Either sales caps out at the hours you spend on calls, or you spend those hours chasing a team instead of running the business.

No visibility

You can't see calls booked, show rate or cash collected in one place, so you can't tell what to fix.

Case study · 100x · trading education $280K+ collected for 100x since 1 July. They started from scratch, with no offer and no sales team.
$109Kin the first 40 days
507sales calls booked
$16,417best single day

What we did for 100x.

  1. Structured and built the offer. We turned their service into an offer with three levels: self-taught education modules, a 12-month mentorship programme with interactive live calls and a private community, and a high-ticket level with one-to-one sessions.
  2. Built the funnel. A landing page with the founder's video and an application form that qualifies on budget. Qualified applicants book a call and receive a confirmation video and reminders. Everyone else is sent a free seven-part guide and an invitation to the community.
  3. Built and ran the sales team on the OTE system. DM setters working the founder's Instagram, a phone setter calling every application, and closers taking the calls. Agreements are signed on the call, with finance options for buyers who need them.
  4. Built an intentional content strategy. A content strategist and a video editor publish consistent content in line with the business goals: to increase organic reach, to resonate with the right customer, and to improve the quality of inbound leads.
  5. Tracked everything through the OTE system CRM. Every step of the process is logged, from the application through to the payments, and the team is notified of every sale. We review and analyse the data three times a week to make sure everything is on track to meet the revenue targets.
Full case studyTake a look at how our CRM works

New Zealand dollars. Source: 100x CRM, 18 October 2026.

Everything we manage to drive your growth.

Offer

We look at what you sell, how it is structured and what it costs. If we need to, we rebuild it from scratch, restructure it, and position it for your business goals.

Funnel

We audit your existing funnel, find the gaps your leads are falling through, and restructure it so it flows. If you don't have a funnel, we build it for you: the landing pages, the application forms and the call bookings.

Content strategy

We research your customers and your competitors, find the gaps in the market, and position your business on social media to drive sales and build brand awareness. You receive a content plan with what to film each week. It is then edited and posted for you.

Setters

We monitor your DMs and inbound calls every day. Leads are answered promptly by appointment setters trained on the OTE system, then qualified, booked onto a discovery call with our closers within seven days, and confirmed by phone.

Closers

Your sales calls are run by closers who know how to sell. They take the discovery calls with qualified leads and close the deal for you.

CRM

The backbone of the OTE system. Everything you need is tracked in one place. Every lead, call and sale is logged, then reviewed and analysed three times a week to make sure everything is on track.

From first call to first sale.

01

Call

We review your offer, your audience and your current numbers, then walk through your business goals and expectations.

02

Build

We build your offer, an optimised funnel, the scripts and the CRM, and set you up on the OTE system so everything is in place for launch.

03

Launch

Setters and closers start working through your leads and you start posting the content. We test and adapt the funnel to make sure the process is set up for scaling.

04

Scale

Three team calls a week to keep the numbers moving up. We make sure the content is driving organic reach and new leads for the sales team to close, and keep everything in line with your business goals.

The numbers we track.

Every one of them sits in your CRM. Here is what each means, why it matters and how we use it.

01

Cash collected

$280K+Money that has landed, pulled in from Stripe the moment it clears

Why it matters. It is the only number that pays anyone. Contracted revenue, booked calls and followers mean nothing until cash lands.

How we use it. Every payment flows into the CRM by itself. Nobody types sales in, so the figure can be trusted and the team is told the moment it moves.

02

Cash contracted

Every agreement signed on a call, including payment plans still to land

Why it matters. It tells you what is coming. Collected is the past, contracted is the next ninety days.

How we use it. Each contract is logged against the call that closed it, so instalments are chased before they slip rather than after.

03

Calls booked

507Applications that became a slot on the closer's calendar

Why it matters. The top of the pipe. No bookings, nothing to close.

How we use it. Each one is tagged with the setter who booked it and the source it came from, so we can see which channel and which person is filling the calendar.

04

Show rate

57.3%Calls taken divided by calls that were still on at the time

Why it matters. A booking is worth nothing until the person turns up. Most sales teams lose a third of their pipeline here and never measure it.

How we use it. Every booking is confirmed by phone. The rate is reviewed per setter three times a week and reconfirmation is the first fix when it dips.

05

Close rate

Calls closed divided by qualified calls taken, with disqualified calls left out

Why it matters. It tells you whether the offer, the price and the closer are right. Including unqualified calls would hide a real problem behind a bad number.

How we use it. Reviewed per closer on each team call. A drop points at the script or the lead quality, and we fix the one it points at.

06

Lead to call

Applications that became a booked call

Why it matters. This is where leads die. A form filled in and never called is money left in the inbox.

How we use it. The phone setter calls every application within minutes. The gap between applications and bookings is checked daily.

07

Cash by source

Collected revenue split by where the lead came from: Instagram DMs, the website funnel or outreach

Why it matters. It shows what the content is actually worth, in cash rather than likes.

How we use it. The content plan follows this number. If DMs are outselling the funnel, the founder films for the DMs.

08

Pay cycle target

A cash target for each cycle, with a projection from today's pace

Why it matters. You should know on day seven whether the month is on track, not on day thirty.

How we use it. The CRM projects cash from the current run rate and the instalments due. The team sees the gap to target every day and works it.

Figures shown are 100x, New Zealand dollars, from the CRM. The bars are illustrative.

Jamie Doyle

Jamie Doyle

Founder of On Target Earners. Built all of it.

  1. Founded On Target Earners. Built all of it: the OTE system, the offers, the funnels, the CRM and the team that runs the sales side for every client.
  2. Over $1.5M collected for clients. Across fitness, trading, marketing agencies and personal brands.
  3. 100x from zero to $280K+. Since 1 July 2026, all of it organic, with a 57.3% show rate on booked calls.
  4. Mentored the people doing the work. Jacob, now making $12K a month, moved to Korea. Will left his full-time job and is now one of OTE's offer managers. Harrison, whose videography business makes $30K a month.
Meet the team

Tell us about your business.

Two minutes to fill in, then pick a time for your call. We take on a limited number of offers each quarter.

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Ask us about OTE.

Type any question about working with us and get an answer straight away, or browse the common ones below.

Answers come from our AI assistant, trained on how OTE works. For anything specific to your business, book a call.

What kind of businesses is this for?
People with a real skill and an audience, even a small one. Coaching, fitness, trading education, combat sports, marketing agencies and personal brands selling at mid to high ticket. If there is no audience at all yet, we'll tell you that on the call.
How many followers do I need?
There's no minimum. 100x started at 2,400 followers. A skill people will pay for and content you'll keep posting matter more than the follower count.
I don't have an offer yet. Can you still help?
Yes. 100x had no offer when we started. We built it into three levels, from education modules up to one to one sessions, then built the funnel and the sales team around it.
Which niches have you worked in?
Fitness, trading education, combat sports, marketing agencies and personal brands. Right now we run 100x and 24/7 CMBT, and we're onboarding FlowmetricsAI. See who we work with
Where are you based?
We operate across the UK, New Zealand and Australia, and everything runs online, so where you are matters less than your offer.
How many clients do you take on?
A limited number of offers each quarter, so every account gets the team's full attention.
Can you take over the team I already have?
Yes. Your setters and closers move onto the OTE system: our CRM, our scripts and our weekly calls, and report to us from then on. Where there are gaps, we fill them from our own team.
I don't have a sales team. Do I need one?
No. We place setters and a closer from our own team, trained on the OTE system and built around your lead flow.
Who actually speaks to my leads?
Setters answer your DMs and inbound calls every day, qualify each lead and book them onto a call with our closers within seven days. A phone setter calls every application. Your offer manager runs the team.
Do I have to take sales calls myself?
No. Our closers take the discovery calls and close the deal. Your time goes on the content and on delivering what you sell.
What is the OTE system?
The sales process we run every account on: setting and closing, scripts written for your offer, our CRM, and three team calls a week on the numbers.
Why revenue share instead of a retainer?
Because it keeps everyone honest. A retainer gets paid whether or not you make money. Revenue share means we only win when cash lands in your account, so we have every reason to fix the offer and the follow-up rather than send more messages.
What's the setup fee for?
Taking over or placing your setters and closer, building your offer and funnel, setting you up on our CRM, wiring the payment automation and writing scripts for your offer. It covers the work that happens before the first call is ever booked.
Is there a guarantee?
Yes. If we generate no revenue in your first 60 days, you get your money back.
How do my customers pay?
Through Stripe. Every payment posts into the CRM by itself and the team is told the moment it lands. Agreements are signed on the call, with finance options for buyers who need them.
Do you only do sales?
No. Sales is the core, but most of the growth comes from what sits around it: the offer, the funnel and the content plan that keeps the inbox full. We build all of it so the sales team has something worth selling and people to sell it to.
Do you make the content?
We plan it, you film it. You get a content plan with what to film each week, built from research on your customers and competitors. It's then edited and posted for you.
Do you run paid ads?
Our content strategist develops the creative for Meta when ads make sense. Most of our results so far are organic: the $280K+ for 100x came from organic content.
Do you build the funnel?
Yes. We audit what you have and fix where leads are falling through, or build it from scratch: landing pages, application forms and call bookings.
How fast does it start producing?
It varies with your audience, price point and offer strength. Our best client did $109K in his first 40 days and passed $200K in three months.
Will I be able to see what's going on?
Yes. You get your own login to the CRM and see every lead, call and payment on your offer as it happens. Take the tour to see what that looks like.
What numbers do you report on?
Cash collected, cash contracted, calls booked, show rate, close rate, lead to call time, cash by source and the pay cycle target. All of them sit in your CRM and we go through them three times a week. What each one means
What happens after I book a call?
We go through your offer, your audience and your current numbers, and your goals. If it's a fit, we build your offer, funnel, scripts and CRM, then the team starts working your leads.
What do I still have to do?
Film the content on the schedule we give you, deliver what you sell to the people who buy it, and turn up for anything your offer promises from you personally, like one to one calls. Everything on the sales side is ours.
Who will I be working with?
Jamie, the founder, oversees every offer. Each account has an offer manager who runs the setters and closers day to day. Meet the team

The proof that what we do works

The origins of what we built, what it did, and how we learnt the skills to help you grow and scale your business. All figures are in New Zealand dollars.

100x · since 1 July$280K+Cash collected, starting from zero
100x · first 40 days$109KCollected just after the first month was completed
100x · show rate57.3%Of booked calls that showed, with every booking confirmed by phone
OTE · all clients$2M+Brought in for clients collectively

$280K+ collected since 1 July. We started with no offer and zero revenue.

100x is a futures trading education business in New Zealand. The founder came to us with a skill, a small audience on Instagram, and no offer to sell. This is what we have built for the business to date.

Where he started

  • A real skill to offer, but no business built around it
  • 2,400 Instagram followers
  • No offer to sell
  • No website, funnel, landing page or sales team
  • No strategy behind his organic content

Where the business is now

  • $109K in the first 40 days
  • $280K+ collected by 20 October
  • 9,500 Instagram followers and an intentional personal brand
  • 507 sales calls booked and 59 sales closed
  • $16,417 highest revenue in a single day

What we built

01

The offer

We turned the skill he had into a mentorship with three levels of access, from recorded training up to one to one time with him, so a buyer at any budget had a way in and a reason to step up.

02

The funnel

We built 100xtrading.org: the founder's video first, then an application form that qualifies on budget. Qualified applicants book straight onto the closers' calendar and get a confirmation video and reminders. Everyone else is sent a free seven-part guide and a community to join, so they can return once they are qualified, without costing the business in calls that will not close.

03

The sales team

DM setters work the founder's inbox and reach out to his followers. Phone setters call every application and confirm every booking by phone. Closers take the calls, set up payment and send the agreement on the call. The team only approves qualified leads for calls, so the leads that book in are the ones driving revenue. The whole team runs on the OTE system: scripts written for this offer, every booking confirmed by phone, and three team calls a week.

04

The content

A strategy and content plan were built. The founder films the videos planned, and the editor cuts and posts them on schedule every week. This includes daily short videos to drive reach, main static posts on the grid, and longer YouTube videos for authenticity and relatability. Through this plan we have grown the brand from 2.4K followers on Instagram to 9.5K, keeping the lead flow consistent and high quality for the setters in the DMs.

05

The backend

Every application, booking and Stripe payment flows into the OTE system CRM, and the team's channel is pinged the moment something happens. The team keeps track of every lead in the system through the CRM, so no lead gets missed. See what that looks like

Client result · Harrison · videography business

$0 to $100K in three months.

Harrison runs a videography business. He was charging $500 to $1,000 a shoot and losing money on every enquiry that came in, because nobody was running them like sales conversations.

We taught him how to set and close his own enquiries: how to open the conversation, qualify the job, book the call and ask for the price. He implemented it himself. He raised his prices, changed how every enquiry was handled, and passed six figures in three months. The business now makes $30K a month, month after month.

Before$500 to $1,000 a shoot, enquiries left unworked
What changedWe taught him to set and close, he ran it himself
AfterPast $100K in three months, now $30K a month

The founder behind the system.

Jamie's story

Jamie Doyle

Jamie DoyleFounder of On Target Earners. Built out all of OTE.

Jamie trained as a quantity surveyor, landing an apprenticeship at 17 with a company car, decent money and an 8 to 5 that kept him from everything he actually wanted. He tried a Shopify store, then trading, which paid inconsistently but got him to Australia. He then worked inside a sales team that generated $1.8M in 30 days.

He founded On Target Earners and built all of it: the OTE system, the offers, the funnels, the CRM and the team that runs the sales side for every client. Since 1 July 2026 that system has taken 100x from zero to $280K+ collected, all of it organic.

He has also mentored the people now doing the work. Jacob, who makes $12K a month and was able to move to Korea. Will, who was able to leave his full-time job and is now one of OTE's offer managers. Harrison, who runs a videography business that now makes $30K a month, month after month.

Cash collectedOver $1.5M for clients
100x since 1 July$280K+ collected, organic
100x show rate57.3%
MentoredJacob, Will and Harrison

See it on Instagram

Client wins and behind the scenes go up on our accounts.

@otearners

Client wins and how the sales side of the business actually runs.

Open Instagram

@jxmiedoyle_

Jamie's own content on running sales teams and building OTE.

Open Instagram

These are individual results. They are not typical, not guaranteed, and not an earnings claim. What you get from working with us depends on your offer, your market and your audience.

Who's working with us

The businesses we are scaling right now, and the people behind the success. If you work with us, these are the people on your account, all working the OTE system.

Who we are working with

Live 100x Futures trading education · New Zealand

Futures trading mentorship. We built the offer, the funnel, the content plan and the sales team from 2,400 followers: $280K+ collected since 1 July. Case study

100xtrading.org
Live 24/7 CMBT Combat sports coaching · Auckland

Online fight training from a professional MMA fighter. We built the course, the application funnel and the booking flow, and our team takes the calls.

247cmbt.com
Onboarding FlowmetricsAI Newest client

Our newest partnership. We are building out the offer now, with William leading the account.

The people running your sales

Jamie Doyle
Founder

Jamie Doyle

Founder of On Target Earners.

Will Lawrence
Offer manager · Closer

Will Lawrence

Offer manager for 24/7 CMBT and FlowmetricsAI, and closer on 100x. Runs the setters and closers on the accounts he manages and takes sales calls himself.

100x24/7 CMBTFlowmetricsAI
Hannah Marston
Creative strategist

Hannah Marston

Builds the paid social creative for Meta, from research and angles to briefs, testing and scaling. Also sets the content plan the founder films to.

Meta adsContent
Sales team

Josh Dunn

Closer
100x

Marlene

Setter
100x

Drew

Setter
24/7 CMBT

Setters and closers are placed per offer, so the team on your account is built around your lead flow.

Want this team on your offer?

Tell us about your business and book a call on the next screen. We take on a limited number of offers each quarter.

Book a call See the CRM

An operator who learned this the hard way

We are a growth agency. We build offers for people with a real skill, take over the sales team that sells them, and run it on a revenue share.

One job, done properly

OTE started because the same problem kept coming up. Businesses with an audience and a real skill couldn't turn it into consistent sales. Either nobody was selling, or the team they had wasn't being run.

So that is the whole business. We build the offer, the funnel and the content plan, take over the sales team, put it on the OTE system and our CRM, and run it on a revenue share.

Straight answers

We'd rather tell you on a discovery call that we can't help than take money and hope. We work on revenue share for the same reason. If it doesn't work for you, it doesn't work for us.

Everything runs on numbers you can see: calls booked, show rate, close rate, cash collected.

Who you'll be working with

Jamie Doyle

Jamie Doyle

Founder
Track record
Over $1.5M cash collected for clients
100x
$0 to $280K+ since 1 July 2026, organic
Sales team
Part of a team that generated $1.8M in 30 days
Mentored
Jacob, Will and Harrison
Based
Australia
Instagram
@jxmiedoyle_

Jamie trained as a quantity surveyor, landing an apprenticeship at 17 with a company car, decent money and an 8 to 5 that kept him from everything he actually wanted. He tried a Shopify store, then trading, which paid inconsistently but got him to Australia. He then worked inside a sales team that generated $1.8M in 30 days.

He founded On Target Earners and built all of it: the OTE system, the offers, the funnels, the CRM and the team that runs the sales side for every client. Since 1 July 2026 that system has taken 100x from zero to $280K+ collected, all of it organic.

He has also mentored the people now doing the work. Jacob, who makes $12K a month and was able to move to Korea. Will, who was able to leave his full-time job and is now one of OTE's offer managers. Harrison, who runs a videography business that now makes $30K a month, month after month.

Will Lawrence

Will Lawrence

Offer manager and closer
Offers
Closer on 100x. Offer manager for 24/7 CMBT and FlowmetricsAI
Track record
$280K+ collected and $406K contracted on one offer since 1 July 2026
Before sales
Quantity surveying degree, full-time 9 to 5
Started in sales
April 2026
Based
UK

Will started his journey in sales in April 2026, when he decided to invest in mentorship and take a different direction with his career. Despite having a degree in quantity surveying, winning multiple awards and building a career in a full-time 9 to 5 role, he knew he wanted to pursue something different. He made the decision to leave his job and commit fully to sales, driven by the opportunity to grow, challenge himself and make a real impact on people's lives.

Since then he has worked as a sales closer and offer manager, helping take a startup sales offer from zero to $280K+ in cash collected and $406K contracted since 1 July 2026. His focus has been on more than hitting revenue targets. It is about understanding the people behind every buying decision, building trust, and making sure the sales process delivers the right outcome for both the prospect and the business.

The way Will approaches sales comes down to people, accountability and consistency. The best results come from caring about the people you are speaking to, representing a business the right way, and holding the highest standards across the entire sales process. Whether he is closing deals or managing an offer, his priority is to change prospects' lives for the better while protecting the reputation of the business and upholding the results it promises to deliver.

Hannah Marston

Hannah Marston

Performance creative strategist
Focus
Paid social creative for Meta
Goals
Lower cost per acquisition and higher return on ad spend
Process
Research, angles, hooks, briefs, then test and scale
Started on
Her own TikTok, grown to 11K+ followers organically

Hannah is a performance creative strategist who helps brands turn ad spend into revenue. She builds high-performing paid social creative for Meta, grounded in consumer psychology and designed to improve return on ad spend.

Her interest in what makes people stop scrolling started on her own TikTok, which she grew to over 11K followers organically. What fascinated her most was the psychology behind the creatives: what makes someone feel understood by a brand they've never heard of, and what moves them from a feeling to purchasing. That curiosity and love for deep research led her into creative strategy for paid ads.

Hannah's process starts with research. She digs into customer reviews, comment sections, competitor ads and performance data to find the pain points, desires and motivations that drive buying decisions. From there she builds the angles, hooks and creative briefs behind ad assets made to convert, then tests, iterates and scales what's working.

Whether the goal is lowering cost per acquisition, increasing return on ad spend or scaling a winning concept, every piece of creative she builds has a clear job to do. In a feed filling up with AI content, Hannah delivers ads that make people feel something real, and ultimately convert. She helps brands turn attention into measurable results.

OTE has brought in over $2M in revenue for its clients. All figures in New Zealand dollars.

Start the conversation

Tell us about your offer and your current team, then book your call on the next screen. We take on a limited number of offers each quarter.

Book a call See who we work with

Get in touch

Business owners talk to us on a call. Fill in the form first and you go straight through to the calendar.

Work with us Ask us a question first

Find us elsewhere

@otearners

Client wins and how the sales side of the business runs. Our DMs are open.

Open Instagram

@jxmiedoyle_

Jamie's own content on running sales teams and building OTE.

Open Instagram

Book a call

Already know what you want to talk about? Go straight to the calendar.

Open the calendar

Team login

The CRM our setters, closers and clients work out of. Sign in and you land on the offer you work, with your leads, booked calls, sales and commission in front of you.

Open the CRM

Who can get in

By invitation only

There is no sign up. An admin creates your account and you sign in with that email. If you are on the team and have not been set up yet, message Jamie.

Your numbers

You see the offer you are on and nothing else. Every lead, every booked call, every payment, and your commission for the current pay cycle worked out from the cash that actually landed.

Password resets

Admins reset passwords from the Team page inside the CRM. Nothing is emailed out, so ask in the team chat and it is done in a minute.